Synaptive Medical: Advancing Neurosurgery Through Intelligent Design

A redesigned website highlighting Kindest’s full consulting services and integrating their suite of tools and resources to help non-profits access support and guidance more efficiently.

ROLE

User Research

Animation Designer

Prototyping & Testing

Website Development

TOOLS

Figma

Rive

Webflow

DETAILS

Duration: 1 month

Company: Synaptive Medical

THE PROBLEM

While redesigning Synaptive Medical’s website, I identified an opportunity to more effectively showcase their cutting-edge MRI and AI technologies, including the Evry MRI and Modus AI systems, to clarify how these innovations connect across Synaptive Medical’s product ecosystem.

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Problem Statement

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Synaptive Medical’s previous website was visually outdated and lacked the quality animations, interactive elements, and narrative clarity needed to reflect their leadership in MRI and AI-driven medical technology. Key user personas faced the following challenges:

Healthcare professionals found it difficult to understand how Synaptive Medical’s imaging, AI, and surgical navigation systems integrated to improve clinical workflows.
‍Hospital decision-makers struggled to evaluate the distinct advantages of the Evry MRI and Modus AI platforms.
‍The absence of dynamic visuals and modern storytelling undercut the perceived innovation behind the technology.

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Impact

Visitors overlooked the synergy between Synaptive Medical’s MRI and AI systems, reducing comprehension of their full value.
The site’s outdated visuals and static content weakened brand credibility among hospital and research partners.
Engagement with product inquiries and demo requests remained below potential.

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Opportunity

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Redesigning the website offered a chance to create an immersive, professional experience that visually communicates the sophistication of Synaptive Medical’s MRI and AI solutions. By introducing high-quality animations, modern design language, and clearer product narratives, we could help healthcare professionals grasp the power of Synaptive Medical’s integrated ecosystem—reinforcing trust, clarity, and innovation at every interaction.

RESEARCH

User Research to Inform Synaptive Medical’s Website Redesign

I led research initiatives to understand how healthcare professionals, hospital administrators, and industry partners explored Synaptive Medical’s technology offerings online, using these insights to shape a more intuitive and informative digital experience.

Stakeholder Interviews

I met with Synaptive Medical’s leadership, product managers, and marketing teams to clarify business objectives and determine how to best communicate the relationships across their MRI, AI, and surgical navigation systems.

Content and Engagement Analysis

I reviewed analytics and engagement data to pinpoint which product pages users spent the most time on and where drop-offs occurred, guiding decisions around content hierarchy and messaging clarity.

Prototype Feedback Sessions

I tested interactive wireframes and product animations with healthcare professionals to validate navigation flow, visual clarity, and the presentation of technical specifications before full development.

Audit of Synaptive Medical’s Existing Website

I conducted a comprehensive evaluation of Synaptive Medical’s existing website, analyzing content, structure, and functionality against insights gathered from user research. The audit revealed several areas where the experience failed to effectively communicate the sophistication of Synaptive Medical’s MRI and AI technologies or clearly illustrate the connections within their product ecosystem.

Key Findings

Limited clarity around the product ecosystem – The relationships between hardware (e.g., Evry MRI) and software (e.g., Modus Plan, X, and Nav) were not clearly explained, creating confusion for users trying to understand integration and workflow.
Outdated visual design – The site’s aesthetic and motion design did not reflect Synaptive Medical’s cutting-edge innovation, diminishing perceived technological credibility.
Static presentation of complex technology – A lack of interactive elements or 3D animations limited users’ ability to explore and grasp the depth of Synaptive Medical’s medical solutions.
Underrepresentation of AI innovation – The site did not adequately highlight Synaptive Medical’s leadership in applying AI to imaging and surgical planning, resulting in missed storytelling opportunities.

This audit provided a clear roadmap for redesign, focused on enhancing clarity, interactivity, and visual storytelling to better communicate Synaptive Medical’s full ecosystem of products and innovations.

Observations I Gathered

VISUALS

Technological Sophistication

I learned that healthcare professionals respond strongly to visuals that reflect precision, innovation, and clinical excellence. The site needed high-quality animations and 3D renderings to better illustrate Synaptive Medical’s advanced MRI systems and AI-driven technologies.

CLARITY

Product Ecosystem Understanding

I found that many users struggled to understand how Synaptive Medical’s hardware and software products integrate into a unified workflow. Clearer visual mapping and ecosystem storytelling became essential to the redesign.

COMMUNICATION

AI and Clinical Impact

I discovered that Synaptive Medical’s pioneering work in AI imaging was not effectively communicated. The redesign needed to position AI as a transformative force improving diagnostic accuracy and patient outcomes.

I evaluated healthcare technology websites’ navigation, content structure, and product storytelling to uncover how leading medical companies communicate complex innovations and to see where Synaptive could distinguish itself through clarity and design.

Competitor Analysis

I wanted to ensure that Synaptive Medical’s redesigned website clearly showcased the sophistication of its MRI technology and AI-powered surgical tools while addressing gaps left by other medical technology companies.

I analyzed websites from leading medical imaging and neurosurgical technology providers, focusing on how they communicate product ecosystems, demonstrate technological benefits, and speak to clinical audiences. I evaluated navigation, visual communication, and storytelling strategies to understand industry standards and identify opportunities for Synaptive to differentiate through clarity, cohesion, and innovation.

OPPORTUNITY 1

Cohesive Product Ecosystem

Clearly visualize how Synaptive Medical’s MRI systems, AI software, and surgical navigation tools connect within one integrated clinical workflow.

OPPORTUNITY 2

AI Storytelling

Emphasize the real-world clinical impact of Synaptive Medical’s AI: how it improves precision, speeds diagnosis, and supports better patient outcomes.

OPPORTUNITY 3

Interactive Visualization

Incorporate high-quality 3D models, product animations, and dynamic diagrams to help healthcare professionals understand functionality and advantages at a glance.

OPPORTUNITY 4

Simplified Clinical Communication

Refine technical language and structure so complex innovations are explained clearly and confidently to diverse audiences ranging from surgeons to hospital administrators.

IDEATION AND DESIGN

I collaborated closely with Synaptive Medical’s marketing and product teams to develop a content strategy and site architecture that clearly communicated the company’s advanced MRI and AI ecosystem while supporting the needs of healthcare professionals and decision-makers.

Business Strategy Alignment

Clarify the product ecosystem – Clearly explain how Synaptive Medical’s MRI systems, AI software, and surgical tools integrate to form a unified technology suite.

Support informed decision-making – Present complex medical technology in accessible, concise language tailored to clinicians and hospital administrators.

Showcase innovation and expertise – Highlight Synaptive Medical’s pioneering advancements in AI and imaging through data-backed storytelling, case studies, and product demonstrations.

Content Structure Approaches

Problem/Solution – Frame the challenges faced by healthcare professionals and demonstrate how Synaptive Medical’s innovations address them.

Feature/Benefit – Explain product capabilities in clear, outcome-oriented terms, focusing on improved diagnostics, workflow efficiency, and patient care.

Ecosystem View – Illustrate how hardware, software, and AI systems connect to support continuous clinical improvement.

Implementation

Content pillars – Organize the site around product innovation, AI solutions, and clinical impact.

Hierarchical organization – Establish intuitive navigation that supports both high-level exploration and deep technical dives.

Detailed outlines – Define content frameworks that ensure clarity, consistency, and scalability across Synaptive Medical’s evolving product suite.

Wireframes & Prototypes

I began by creating low-fidelity wireframes to define the foundational structure of Synaptive Medical’s new website, focusing on clearly presenting their integrated MRI and AI technology ecosystem while ensuring key products like the EVRY MRI and Modus X and Nav systems were easy to explore. Once the layout was established, I translated the wireframes into interactive Figma prototypes, testing navigation patterns, product discovery flows, and visual balance between technical content and human-centered storytelling.

Design and Development

After finalizing the Figma prototypes, I transitioned into high-fidelity design, detailing every interface element, interaction, and visual nuance to ensure Synaptive Medical’s advanced technology was communicated with precision and clarity. From there, I built the site in Webflow, implementing responsive layouts, dynamic animations, and subtle motion to bring the brand’s innovation to life. Collaborating closely with Synaptive Medical’s internal team, I refined each detail in real time to ensure the design not only aligned with their strategic goals but also reflected the sophistication of their MRI and AI solutions. The finished site offered a seamless, visually compelling experience that unifies their product ecosystem, improved navigation, and positions Synaptive as a leader at the intersection of imaging and intelligence.

CONCLUSIONS

The Synaptive Medical website redesign provided an opportunity to build a digital experience that matches the sophistication of their MRI and AI technologies. By grounding every decision in research and feedback from healthcare professionals, I focused on clarity, precision, and a cohesive visual narrative that communicates the depth of Synaptive Medical’s innovation while remaining accessible to clinicians and stakeholders.

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Key Outcomes

Through a user-centered approach, I designed a site that unifies Synaptive Medical’s product ecosystem within a clear, intuitive framework. Each design decision prioritized usability, medical accuracy, and visual storytelling that reflects the company’s leadership in advanced imaging and surgical technologies.

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Impact on Users

The redesigned experience enables healthcare professionals to easily explore Synaptive Medical’s technologies, understand product relationships, and access detailed specifications without cognitive overload. Simplified pathways and clear hierarchies guide users seamlessly from product discovery to clinical applications, while refined visuals reinforce trust and technical excellence.

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Impact on the Organization

By presenting their ecosystem of MRI and AI tools cohesively, Synaptive now communicates its full technological narrative with clarity and authority. The modernized design strengthens brand perception, supports sales and education teams, and demonstrates Synaptive Medical’s commitment to innovation. Built in Webflow, the site allows internal teams to easily update content as their technology evolves.

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Strategic Value

More than a design refresh, the project repositions Synaptive as a digital leader in medical imaging. It bridges complex technology with human-centered design that helps clinicians, partners, and investors alike understand how Synaptive Medical’s advancements are shaping the future of healthcare.