OVERVIEW

Kindness Kits is a Los Angeles-based non-profit organization committed to addressing dual challenges: reducing beauty industry waste and supporting vulnerable populations. Their mission centers on redirecting perfectly usable, excess makeup, hygiene, and personal care items away from landfills and into the hands of those who need them most, including women’s shelters, disaster victims, and more. They demonstrate that sustainability and human dignity go hand-in-hand, proving that influencer marketing is essential for brands, but can also be environmentally responsible or socially empathetic.

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MY ROLE

I executed a comprehensive digital sprint to establish Kindness Kits' online identity, focusing on clean design and powerful messaging. My responsibilities included designing the user experience and developing a responsive website that conveyed their commitment to sustainability. I meticulously integrated human-centric visuals to engage individual donors and presented detailed information and partnership opportunities crucial for attracting corporate sponsors. This work streamlined the donation process and created a powerful, centralized platform that amplified the non-profit's growing mission and reach.

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